I’m happy to announce that Greg launched an online course to help people and companies with email marketing, which might include you (or someone you know).
Email Marketing is one of the most cost-effective and powerful marketing channels that has ever existed. Yet few businesses take full advantage of Email Marketing’s full potential, which creates a huge opportunity for you and your business. I know many of my readers are bloggers or self-publishers – this course is great for you, too!
Modern Email Marketing is much more than building a list and firing off occasional batch-and-blast emails. Yet because many companies fail to take advantage of email’s full potential, or fail to use even the full set of tools they’re already paying for, there exists an opportunity to seize low-hanging fruit for any marketing professional who makes the decision to learn the basics of Email Marketing. This course lays the foundation for you to become an expert.
My turn to brag a bit, cuz I’m his wife: This isn’t just any email marketing class from just anyone. My husband and his business partner, Pam, have an impressive client list (I’ll do some name dropping: Amazon, Cold Stone Creamery, Taser, to name only a few), and they’ve been working in this field for a looooooong time. Now, their expertise is available to anyone and everyone, small company, large company, or just starting out. It’s a really smart course.
I asked Greg for a promo code to offer my readers (or for the family and friends of my readers). Seeing as he’s my husband, I got you all the hook up. :)
Once you land there, you’ll see the use of the promo code in action, KRemail. (If you end up at the website and don’t see the code, simply enter it upon checkout.)
The class is available to you for only $49 (it’s normally $199), and there’s a limited number of promos available. Don’t wait to take advantage of this offer to make you a smart email marketer. You’ll be glad you did. The coupon expires: 3/3/15.
If you do nothing else, at least click the link and open the page to view the intro video in the upper left corner. I dig the music and images.
So.. I want to share some specifics on what you’ll learn with the course.
The first of a two-part series, this course (Part 1) is designed for anybody with zero to medium experience who wishes to develop a very strong foundation in Email Marketing, for uses including:
- Self-employed, business owners, entrepreneurs, startups
- Small to medium-sized businesses
- Corporate marketing departments & enterprises
- Marketing consultants
- E-commerce, SaaS & Web pure-play businesses
- B2C & B2B companies
- Bloggers & self-publishers
In today’s world of social media-fueled online marketing, Email Marketing has become an often overlooked and underutilized channel for:
- Customer acquisition
- Lead generation & nurture marketing
- Customer retention
- Up-selling, cross-selling, and winning back lost customers
- Connecting with your customers at a deeper level and staying “top of mind”
In this course, we start at the very beginning and quickly build up your knowledge of the “why” and “how-to” of Email Marketing, going deep into tactical detail in the areas that you need to know to become an expert, hands-on practitioner.
Here’s Greg’s bio …
Greg Helmstetter is the author of two best-selling books: “Increasing Hits & Selling More on Your Web Site” (1997) and “Affiliate Selling: Building Revenue on the Web” (co-author, 2000). He co-founded two Silicon Valley startups: CrossCommerce and myGoals.com, featured internationally by hundreds of media outlets. Greg has been interviewed by CNN, CNNfn, the New York Times, Time, Newsweek, USA Today, Wall St. Journal, CBS Early Show, NPR, BBC, and Rolling Stone. He has served on Cold Stone Creamery’s Brand Advisory Board and Amazon’s patent defense team, advises numerous technology startups, and currently sits on a USA Today panel of business leaders who provide insights into trends for the newspaper.
Greg is a partner at Monsoon Strategy, whose clients range from startups to Global Fortune 100 in industries including e-commerce/Internet, software, retail, consumer packaged goods, financial services, healthcare, aerospace, scientific/industrial, defense, and higher education.
He received his MBA in Marketing from the Wharton School in 1995.
A bit more about his business partner, Pam (she’s wicked smart, too)…
Pamela began her career developing product design specifications for hospitality management, banking, and enterprise CRM systems. In 1998, she co-founded and helped build one of the world’s first social bookmarking sites (in Silicon Valley) five years before del[dot]icio[dot]us was founded. Prior to that, she developed one of the world’s first online banking applications. Pamela was a co-founder of myGoals[dot]com and the lead author of the Amazon bestseller “Affiliate Selling: Building Revenue on the Web” (John Wiley & Sons, 2000). This book has been published in four languages and used as a textbook in the Stanford MBA program.
Pamela has extensive experience in affiliate marketing, strategic partnerships, search marketing, e-commerce conversion optimization, social media, and product marketing. She learned the ropes while looking for ways to monetize her own startups, by directing marketing channels at drugstore[dot]com, and by launching and optimizing online channels for Monsoon Strategy clients for over 15 years.
Pamela has developed numerous business and marketing courses for universities and is now excited about focusing on creating courses that help others achieve their business and career goals.