Why for Dudes?
In August of 2020, I published the book, Coffee Self-Talk, that soon
became a bestseller across much of the English-speaking world. The
book described a simple process for creating a five-minute morning
ritual of speaking to yourself in positive affirmations while drinking
your morning coffee (or other beverage).
Over time, this simple act reprograms your brain, changing your attitude, beliefs, actions, and ultimately, your life. Many readers even reported feeling a change in their mood or outlook with their very first cup of coffee.
Almost immediately, I began to receive emails from readers telling
me their stories about how their daily Coffee Self-Talk ritual had
affected their lives. Boosting their spirits during COVID, improving
their marriages, giving them the courage to ask for a promotion, or
finding a new direction in life.
One of the most common questions
was, will it work for men?
Nowhere in Coffee Self-Talk did I say that the process was designed for
women. It’s not. Self-talk will work for anybody men, women, even
That said, the book was written by a woman (me), with women in
mind, as though I were talking to a friend. The examples I provided
were from my own life. Many would say the prose was feminine, with
words like shimmer, sparkle, glitter, and so on.
Also, hearts. Lots of hearts on the cover. Pastel hearts, even. And a
picture of girl drinking coffee.
As questions about applying the book to men began to accumulate in
my in-box, and feedback about couples doing the program together,
it became clear to me that there was a need for this book’s information
presented in a way that is more oriented for men.
Coffee Self-Talk for Dudes is the result.
This book is perhaps 95% identical to the original Coffee Self-Talk
book. I have edited certain lines and examples to be more gender-neutral
or masculine, or simply more relevant to men.
It wasn’t always clear what should be changed. I tried to avoid dumb
stereotypes, and besides, some women can get just as excited as men
about explosive imagery, power tools, beer, and uber strong
muscles. Myself included! I myself am a former competitive bodybuilder.
And men can be moved by natural beauty, sparkling, shiny things, and magic carpet rides.
But just to be safe, I enlisted the assistance of my husband, who
has also edited this book to ensure a proper degree of dude-worthiness.
Each book is great no matter your gender. But the reality is that some people resonate better with different language and I can appreciate that. So, here it is!
My self-talk ritual CONTINUES to give me the most magical, legendary life of love, joy, bliss, and so much success, and I’m shouting it from the rooftops.
I’m living proof of its power, and my inbox is filled DAILY with others sharing their successes after reading Coffee Self-Talk.